The Monday Rant: Mouse Values
Here we go with another installment in our periodic Time to Update Those Guidebooks series. This week we're talking Orlando, one of the world's most popular tourist destinations, a place that -- like many hot spots -- has been hurting recently.
On the other hand, Disney just reported strong profits (they rose 9% in the third quarter), which makes the company's decision to raise the pricesat Disneyworld all the more surprising. As of last week, it now costs $75 for one day at the Magic Kingdom for adults (opposed to $71), while children, which Disney defines as those 3 to 9 years of age, pay $63 (up from $60).
And as is customary with these things, Universal Orlando quickly followed suit, matching the $75 figure just 4 days after the Disney price increase went into effect.
It's only a few bucks more and visitors to these Orlando parks will still save money if they take advantage of, say, the Magic-Your-Way multiple-day ticket packages at Disneyworld. But still, you've got to wonder what's going on in these companies' minds, particularly this summer, with gas prices making car trips and flights to Orlando more expensive than ever.
Actually, let's throw this one out to you. What IS going on in their minds? Is this fair/advisable/wise? And are these still the happiest places on earth if you have to pay $75 to gain admission?
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