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Spirit Airlines Uses Ads to Cut Fares

Christina Talcott

Why didn't someone think of this earlier? Spirit Airlines will be the first airline to sell advertising space inside its planes, the company announced yesterday. Michael Pewther, Sales Director of the program dubbed Mile High Media, is quoted as saying that inviting companies to use cabin space to advertise will help "offest record fuel prices, which helps us to continue offering our customers ... low fares."

Spirit's first advertiser will be the Bahamas Ministry of Tourism, which will have colorful displays on overhead bins, tray tables and bulkheads, plus brochures in the seat backs.

Subways, buses and trains have posted ads inside for years, so I guess it was about time an airline started doing it too. Plus, when was the last time an airline tried to defray costs without increasing fees (Spirit already charges for checked bags) or service cuts?

What do you think?

By Christina Talcott |  September 18, 2008; 1:39 PM ET  | Category:  Air Travel , Airline Industry , Airplanes , Christina Talcott
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Someone did think of this earlier: America West introduced in-cabin advertising in 2004.

Posted by: Sean | September 18, 2008 8:35 PM

Sorry; the link didn't post. Google "America West tray table ad"

Posted by: Sean | September 18, 2008 8:36 PM

This is not a new idea - RyanAir, the UK airline that modeled after Southwest at first and then took it to a whole new level, aggressively sells advertising throughout their cabins - overhead bins, even seatbacks are plastered with advertising as the flight attendants try to sell you duty free, lottery tickets, water, anything that you will possible purchase.

Posted by: Travis | September 18, 2008 9:31 PM

US Airways has been doing it for some time as well. I find it annoying and would rather pay a few dollars extra for a quiet, ad free journey.

Posted by: Platypus | September 22, 2008 5:56 PM

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