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USA: A Brand You Can Trust?

Andrea Sachs

If we were talking about beer or beat 'em-up sports, I would understand why Australia and Canada topped the United States in a recent study. But, alas, the report was on country brand reputations, and it seems our red, white and blue doesn't have the shiniest rep.

According to the study by the consulting firm FutureBrand, the United States ranked third out of 10 countries. The lower ranking is attributed to a rise in anti-American sentiment, related to a certain lame duck. However, on a good note, our nation received the highest percentage of people interested in traveling here. C'mon over, I say.

Now, I don't disparage Australia or Canada for nabbing the top two spots. I am a big fan of both countries: Years ago, I tried to move to the former (they told me New Zealand might be taking foreigners), and I was born in the latter. However, during this post-election high, I want our country to be No. 1 again.

How to do that? Well, when it comes to travel, that means exploring our homeland. I am ashamed to say that I have never been to the Grand Canyon or the Deep South. I have driven across the country, but I only took major interstates. If I did it again, I would go off-road and stop more often.

Of course, I will never curb my international wanderlust, but while abroad (and, yes, even at home), I will extol the virtues of our country. And maybe next year, I can proudly say: We're Number One!

By Andrea Sachs |  November 10, 2008; 9:39 AM ET  | Category:  Andrea Sachs , In the News
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