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Chicks Rejoice

A gaggle of new "Sex and the City"-esque shows are being unveiled this week during Broadcast TV Upfronts 2007. This week every year, the broadcast networks pitch to advertisers their primetime lineups for next season.

Today is ABC's turn and, among the series it will trot out is a little something called "Cashmere Mafia." Like NBC's "Sex and the CIty" clone announced yesterday, there's someone attached to the project who actually hails from that late great HBO series. In this case, executive producer Darren Star -- who also EPed "Sex."

"Cashmere" is about four successful chick exec pals living in New York City.

NBC's "Lipstick Jungle," follows three successful women pals in New York City, based on the Candace Bushnell book of same name. One's in mag publishing, one's a movie studio suit, one's a designer. Bushnell also penned "Sex" and she's listed as an EP on this series. NBC is holding "Lipstick" until football season has wrapped, so it can schedule it on Sunday night -- "Sex's" old berth.

Guys: ABC hasn't forgotten about you -- it's ordered the "Cavemen" series, based on the Geico car insurance ads.

ABC's presentation today is expected to be a lot more upbeat than NBC's. NBC for years has been the first network to unspool its new schedule to advertisers. (CBS follows ABC on Wednesday and CW and Fox do their dog-and-pony shows Thursday.)

Once upon a time, it made sense for NBC to go first. NBC was the No. 1 network. It would announce its slate, after which the other networks would adjust their new schedules to move, say, that high-testing sitcom out of the new time slot for "Seinfeld" or whatever, and then trot out those revised lineups.

Now that NBC is in last place among the four major networks, what tends to happen is that it announces its schedule, another network follows, and NBC announces a different schedule. Like last May, when NBC's new schedule on Monday had Aaron Sorkin's new "Studio 60" on Thursdays at 9. The next day, ABC announced it would move "Grey's Anatomy" to Thursdays at 9. Nine days later, NBC announced a lineup that, among many changes, moved "Studio 60" to Mondays, replacing "Medium," and Friday's "Deal or No Deal" to Thursdays at 9, replacing "Studio 60."

So though NBC unveiled a new primetime schedule on Monday, industry pundits we talked to were approaching it with a certain "all flesh is as grass" attitude.

Editor's note: For more on the Broadcast TV Upfronts 2007 read Lisa's TV column.

By Lisa de Moraes  |  May 15, 2007; 7:25 AM ET
Categories:  Broadcast TV Upfronts 2007  
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