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Devilish Product Placement

CW's new dramedy "Reaper" is widely regarded by critics to be one of the best new series of the coming TV season. It's about a slacker guy whose parents sell his soul to the devil and the devil comes to collect on his 21st birthday. Only Satan doesn't want to take him to Hell -- Slacker Guy gets to stay on earth to help Satan return to Hell those souls who have, for reasons not made clear in the pilot episode, managed to bust out.

Security appears to be rather lax in Hell.

Critics did not seem overly concerned with the notion someone else could sell your soul to the devil, though the series' executive producers were quick to let critics know this issue would be addressed in the show down the line. Of more concern to critics was the Dirt Devil that Satan gave to Slacker Guy to use to vacuum up an arsonist who escaped from Hades.

"Have you guys had discussions with whoever makes Dirt Devil?" one critic asked.

"Oh no. Oh guys," executive producer Mark Gordon responded sarcastically.

"Seriously, did you need to clear this with them in any way?" the critic persisted.

"This is professional show business, okay?" Gordon joked, but not really. "We know about these things. We did clear Dirt Devil."

"Are they paying you?" a critic asked him.

"No," said executive producer Michele Fazekas.

"That's not something we can discuss with you right now, because it's confidential," Gordon said testily.

VIDEO | The Reaper

Editor's note: The Summer TV Press tour has ended, but Lisa will share some of her favorite moments in the blog this week.

By Maura McCarthy  |  August 3, 2007; 8:45 AM ET
Categories:  Summer TV Press Tour 2007  
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Well, in the realm of product placement, at least Dirt Devil is clever, if a bit twee.

But didn't I see this "souls busting out of Hell" conceit before, in the sublime but shortlived Clayton Rohmer/Richard Brooks star vehicle "G vs. E" on the USA Network? Or am I just thinking about a Weekly World News cover, about the souls of the damned escaping during the most recent Los Angeles earthquake?

Posted by: jamesgarnerisgod | August 21, 2007 1:21 PM | Report abuse

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