NBC: Kevin Reilly's Crazy Ex-Wife
"NBC for me is like the crazy ex-wife I can't get away from," Fox programming chief (and former NBC programming chief) Kevin Reilly told TV critics at I Think I'll Just Take Some of These Dinner Rolls to Feed My Hungry Children Winter TV Press Tour 2009 --- setting the bar very high for the other broadcast network programming chiefs who will also get "Why aren't you dumping a timeslot or night like NBC?" questions from TV critics this week. Though it's an act of desperation, NBC giving Jay Leno the 10 p.m. hour weekdays is going to be the Bright Shiny Light of the broadcast portion of this press tour.
"I was surprised to see that," Reilly said of the Leno move. Turning over 10 p.m. Monday through Friday puts NBC "in a very troubled place," Reilly said. That's because NBC historically had struggled to establish scripted series at 8 p.m. even at the height of the network's fabulousness. More recently, the network threw in the towel at 8 when it announced its NBC 2.0 initiative in which it would schedule only lower-cost, non-scripted fare at 8 across the week, except maybe Thursday.
So if they can't program scripted shows at 8 and they won't program scripted shows at 10, that leaves them with 9, which, for a network that not so long ago represented all that was best and brightest in scripted series, is "a little bit sad,"Reilly said.
This gave critics something to think about.
Lisa de Moraes
January 13, 2009; 3:19 PM ET
Categories: Winter TV Press Tour 2009
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