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NBC: Kevin Reilly's Crazy Ex-Wife

"NBC for me is like the crazy ex-wife I can't get away from," Fox programming chief (and former NBC programming chief) Kevin Reilly told TV critics at I Think I'll Just Take Some of These Dinner Rolls to Feed My Hungry Children Winter TV Press Tour 2009 --- setting the bar very high for the other broadcast network programming chiefs who will also get "Why aren't you dumping a timeslot or night like NBC?" questions from TV critics this week. Though it's an act of desperation, NBC giving Jay Leno the 10 p.m. hour weekdays is going to be the Bright Shiny Light of the broadcast portion of this press tour.

"I was surprised to see that," Reilly said of the Leno move. Turning over 10 p.m. Monday through Friday puts NBC "in a very troubled place," Reilly said. That's because NBC historically had struggled to establish scripted series at 8 p.m. even at the height of the network's fabulousness. More recently, the network threw in the towel at 8 when it announced its NBC 2.0 initiative in which it would schedule only lower-cost, non-scripted fare at 8 across the week, except maybe Thursday.

So if they can't program scripted shows at 8 and they won't program scripted shows at 10, that leaves them with 9, which, for a network that not so long ago represented all that was best and brightest in scripted series, is "a little bit sad,"Reilly said.

This gave critics something to think about.

By Lisa de Moraes  |  January 13, 2009; 3:19 PM ET
Categories:  Winter TV Press Tour 2009  
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You're about to discover what's great about living in the Central Time Zone: "10 o'clock" shows come on at 9.

Posted by: mattintx | January 13, 2009 5:04 PM | Report abuse

Nice out of context quote. I just happened to have read another article right before this one:

where Reilly's entire sentence is quoted:

“It’s a smart strategic move for them in a very troubled place.”

Presuming the other quote is correct, the entire sentence has a COMPLETELY different meaning than the meaning that is implied by the half-quote in this article. He didn't say this move *put* them in a troubled place, he said they're already in a troubled place and this is a smart move given that fact.

Without actually misquoting, you've managed to convey a completely incorrect idea -- and even attribute it to someone else!

Posted by: kinga1 | January 13, 2009 5:42 PM | Report abuse

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