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MTV's "Gone Too Far" is DOA

MTV's deceased-DJ intervention show was DOA Monday night.

Only half a million people bothered to check out Adam Goldstein's series "Gone Too Far" in which he purported to be a cleaned up addict who was hell-bent on recruiting other young addicts for rehab.

Only, of course, we know that was a sham. Goldstein, aka DJ AM, he was found dead in his Manhattan apartment in late August, just days after the series' eight-episode order had wrapped shooting. He died after having downed a lethal cocktail of cocaine and prescription drugs, including OxyContin, Vicodin, Ativan, Klonopin, Zanax and Benadryl, officials said.

For comparison sake, on the comparable night in the same time period, one year ago, MTV clocked more than 2 million viewers with a combo of "The Hills" and "The Hills: Live After Show."

Industry pundits came to the conclusion MTV would probably have to yank the show after Monday's disastrous debut -- especially in light of the fact the opening episode did not seem to have any ads, just anti-drug messages and other public service announcements.This would seem to suggest the cable network had decided to use public service announcements to fumigate the project the first week and that advertisers would wait and jump in the second week.

Called for comment, an MTV rep said that yes,the plan had been to run the first episode without advertising but that there would be ads in the second episode and that there were no plans to move the show to a different time period.

The first episode, Goldstein used his tough-love tactics to get heroin addict Amy to agree to go into a rehab program -- or that a stint in a rehab center in California was the price of reality-TV stardom.

Though MTV had insisted it would no re-edit the show in the wake of Goldstein's death, the episode included a bit in which the camera crew went back to talk to Amy about the now-dead Goldstein.

By Lisa de Moraes  |  October 13, 2009; 4:27 PM ET
Categories:  TV News  
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