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'American Idol' runs laps around Games with young viewers

Despite a shocking lack of, um, talent, on the first Guys Night of "American Idol" in primetime Wednesday the singing competition handily beat NBC's coverage of the Vancouver Winter Games, 23 million viewers to 19 million. It was like curling beating speed skating.

The singing competition's lead over the winter sports fest was even more pronounced among young viewers; 'Idol' led the Games in head-to-head competition by 76 percent among 18-49 year olds, who are the Holy Grail of Madison Avenue.

This is because the Games not only skew "chick" -- I know, counter-intuitive for sports programming, but let's face it, we're talking about figure skating and ice dancing in Aborigine costumes here -- they skew old. How old? Glad you asked. Nielsen has put out the stats on these Vancouver Games with just a few days left in the competition:

* Females compose 56% of the audience; Males make up 44%.

* Ratings among viewers age 55 and older are 82% higher than the national average. Conversely, ratings among teens are 57% lower than the average.

* Hispanic and African-American ratings are each 74% below the national average.

* Ratings are highest in the West Central region of the U.S. and lowest in the Southwest.

* Ratings in HD-capable homes are 14% higher than the national average. In DVR households, ratings are 12% higher.

For comparison sake, here are some stats for Super Bowl XLIV:

* Females compose 46% of the audience; Males make up 54%.

* Ratings among viewers age 55 and older are 15% higher than the national average. Conversely, ratings among teens are 20% lower.

* Hispanic ratings are 18% below the national average; African-American ratings are 49% below the national average.

* Ratings were highest in the East Central region of the U.S. and lowest in the Pacific region (this year's teams: the Indianapolis Colts and the New Orleans Saints).

By Lisa de Moraes  |  February 25, 2010; 4:00 PM ET
Categories:  "American Idol"  
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Next: 'American Idol': first four to go

Comments

Watch Ice Dancing on NBC? Or watch 2-bit talent singing covers on Fox? Gee, which choice is more wussy?

Real men and real women watched the Candian hockey team mop the ice with the Russian hockey team on CNBC.

Posted by: angelos_peter | February 25, 2010 5:56 PM | Report abuse

Absolutely correct angelos_peter! Even curling is more acceptable than Ice Dancing, although I do like the speed skating, non-aerial skiing, and various sledding events as well. If NBC would present things in a more appealing way, they would have more viewers.

Posted by: didnik | February 25, 2010 10:12 PM | Report abuse

How many Americans want to see Chinese machine-like precision and Americans crying? Evidently not very many.

Posted by: raschumacher | February 25, 2010 10:31 PM | Report abuse

The comments to this entry are closed.

 
 
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