Vernon Jordan: 'The Good Wife's' sweeps stunt
(This post has been updated.)
It's the May sweep ratings derby -- when broadcast TV networks festoon their prime-time firmament with big name celebrities in hopes of luring more people to their shows.
*For NBC's "30 Rock" that means mega-star Matt Damon showing up for the season finale, playing the latest in a long line of Liz Lemon (Tina Fey) love interests -- lucky girl.
*For ABC's "Grey's Anatomy," that means OMG-It's-Demi-Lovato in a tour de force performance, playing a schizophrenic.
But, for CBS's "The Good Wife," that means former Clinton adviser Vernon Jordan who, on Tuesday night, played himself in a cameo appearance, sniffing around the fictitious law firm of Stern, Lockhart & Gardner -- ostensibly as a potential partner, or so the gang thinks until he reveals he wants to buy the joint.
Wednesday morning, Jordan's appearance in the "Unplugged" episode of the drama series, which stars Julianna Margulies as an all-suffering political wife/lawyer, was a big trender on Google.
According to early Nielsen results, the Vernon Jordan episode attracted about 12.9 million viewers, handily beating ABC's aliens-are-among-us series "V" (6 million) and NBC's "Parenthood" remake (6 million) combined. But "The Good Wife" finished behind "Parenthood," though ahead of "V," among viewers who are between the ages of 18 and 49 years. And that age bracket is to TV what old-enough-to-vote is to Washington.
Meanwhile, here's a link to the episode (Jordan shows up about 35 minutes into the episode).
Lisa de Moraes
May 12, 2010; 12:10 PM ET
Categories: TV News
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