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Vernon Jordan: 'The Good Wife's' sweeps stunt

(This post has been updated.)

It's the May sweep ratings derby -- when broadcast TV networks festoon their prime-time firmament with big name celebrities in hopes of luring more people to their shows.

*For NBC's "30 Rock" that means mega-star Matt Damon showing up for the season finale, playing the latest in a long line of Liz Lemon (Tina Fey) love interests -- lucky girl.

*For ABC's "Grey's Anatomy," that means OMG-It's-Demi-Lovato in a tour de force performance, playing a schizophrenic.

But, for CBS's "The Good Wife," that means former Clinton adviser Vernon Jordan who, on Tuesday night, played himself in a cameo appearance, sniffing around the fictitious law firm of Stern, Lockhart & Gardner -- ostensibly as a potential partner, or so the gang thinks until he reveals he wants to buy the joint.

Wednesday morning, Jordan's appearance in the "Unplugged" episode of the drama series, which stars Julianna Margulies as an all-suffering political wife/lawyer, was a big trender on Google.

According to early Nielsen results, the Vernon Jordan episode attracted about 12.9 million viewers, handily beating ABC's aliens-are-among-us series "V" (6 million) and NBC's "Parenthood" remake (6 million) combined. But "The Good Wife" finished behind "Parenthood," though ahead of "V," among viewers who are between the ages of 18 and 49 years. And that age bracket is to TV what old-enough-to-vote is to Washington.

Meanwhile, here's a link to the episode (Jordan shows up about 35 minutes into the episode).

By Lisa de Moraes  |  May 12, 2010; 12:10 PM ET
Categories:  TV News  
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I did not watch the episode because of Vernon Jordan. I watched it because the show is one of the best.

I don't thing Vernon Jordan influenced the ratings at all.

Posted by: Veritasamus | May 12, 2010 11:10 AM | Report abuse

Who on earth is Demi Lovato?

Posted by: Jayne | May 12, 2010 12:16 PM | Report abuse

What's the big deal about a cameo by Vernon Jordan? No one tuned in for that, I'm sure. Most people under the age of 40 or 50 don't even know him or his role in the civil rights movement. Real inside-the-Beltway stuff; the rest of America wouldn't care.

Posted by: SilverSpringer1 | May 12, 2010 1:02 PM | Report abuse

I had no idea Vernon Jordan was going to do a cameo on the show. It's not the reason I watched, but it was funny when he actually showed up. He always struck me as kind of a narcissist, even among lawyers, and his cameo just reinforced that impression.

The show probably offers one of the more realistic depictions of life inside a private practice law firm that I have seen on tv. That is not to say that it is totally authentic and completely realistic, just much better than what is portrayed elsewhere. Overall a good show.

Posted by: djett1 | May 12, 2010 2:00 PM | Report abuse

Vernon Jordan is not a big draw to watch any TV show. I knew Jordan when he was a rainmaker at a large Washington law firm while Clinton was President. Unlike the predecessor rainmaker at that firm who had no problem with greeting everyone at the firm, Jordan was a pompous *** who did not want you to speak to him if you were the only two people in the elevator. I can remember associates saying the same thing.

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