"Direct Access" goes national with Big Tigger
[This entry has been updated.]
WDCW's "Direct Access With Big Tigger" is getting a tryout in a much larger arena.
The Washington-based late-night infotainment series, which is produced by our market's Tribune-owned CW affiliate, has been picked up for a 10-week run on Tribune-owned stations in Philadelphia, which is the country's fourth-largest TV market; Dallas (No. 5) and Hartford, Conn. (No. 30). Washington is the country's ninth largest market.
Hosted by radio DJ and former BET host Big Tigger (a.k.a. Darian Morgan), the show primarily interviews music artists and covers events in the DC area. Since its premiere, interviews have included Ludacris, T-Pain, Trey Songz, Common, Janelle Monae and Melanie Fiona, along with actors Chris Rock, Tracy Morgan and Marlon Wayans.
When "Direct Access" debuted in April, it aired Saturdays at 9 p.m. briefly but was moved to Saturdays at 11 p.m. Since that move, it has been averaging 11,100 people here in Washington -- in the timeslot where "Sex and the City" reruns had been averaging about 3,000 fewer viewers one year ago.
"Direct Access's" Friday reruns at midnight are actually snagging a larger crowd -- averaging 18,200 viewers, which is about 1,000 more viewers than "Bernie Mac" repeats clocked in the same timeslot a year ago.
WDCW general manager Eric Meyrowitz told the TV Column that during the test run, Tigger's show will continue to be Washington-based, but they will look for opportunities to take him on the road when it made sense, to attend big-ticket music events that speak to his audience. The most recent episode sent correspondent Katie Rost to New Orleans for the Essence Music Festival, celebrating African American music and culture.
Lisa de Moraes
July 13, 2010; 4:32 AM ET
Categories: Local TV
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