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Help NBC save money on writers: tweet material for Fallon's Emmy gig

[This blog post has been updated}

In hopes of beefing up interest in his hosting gig on this weekend's Primetime Emmy Awards (as well as the ratings for this year's trophy show which is stuck in the dog days of August, instead of mid-September like god intended, due to NBC's Sunday football contract) the network's late-night host Jimmy Fallon has been dispensing exciting information about his plans to distinguish himself from past Emmy hosts.

In an Emmy-hosting first, Fallon is letting the American public write his introductions to up to 15 of this year's Emmy presenters.

Fallon will read the tweet he deems best for each presenter on national TV, including the user name, as the celebrity walks out on stage. Some might call that "lazy" - we like to think of it as "innovative." And, of course, it means instant celebrity for the lucky tweeters which while not as good as getting your own reality show, is a start to maybe getting your own sitcom on CBS.

The list of Emmy presenters will be posted on NBC's website starting Wednesday but, to get you started tweeting Fallon's material: the TV academy has already announced that "Mad Men" star Jon Hamm, "Glee" mentor Matthew Morrison, "30 Rock" writer/star Tina Fey, Comedy Central late-night host Stephen Colbert, and "The Office" creator Ricky Gervais are among this year's presenters

"blahblahblah says Jon Hamm is the hottest guy of all time. Here he is -- Jon Hamm," Fallon said as an example of a tweet he'd read on national TV, in an interview with the Associated Press.

Can't wait!


Get full coverage: Vote for your favorite TV show, see photos of the nominees, join live dicussions and more at washingtonpost.com/emmys.

By Lisa de Moraes  |  August 24, 2010; 5:00 PM ET
Categories:  Emmy Awards  
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