Fox to "drop" wallets in Washington to plug 'Lone Star'
In what may be the most lame brained new-series marketing campaign since ABC tried to dispatch a fleet of skywriting planes to write large, ominous, red V's over U.S. landmarks to promote a new sci-fi show, Fox announced it will "drop" about 5,000 wallets in 10 cities around the country this week in hopes people pick them up and rifle through them, to promote its new prime time soap opera, "Lone Star."
Lucky Washington! Three wallets will be "dropped" in our city on Thursday, at three metro stations:
*One will be deposited at the McPherson Square station - spitting distance from The Washington Post if you're a really good spitter.
*One will be dropped at the Metro Center station -- near Chinatown and around the corner from the Verizon Center, where the Washington Wizards play.
*One will be deposited at Union Station -- near Capitol Hill, where Amtrak trains come and go.
Wallet rifle-through-er will find bogus ID cards in the wallets, and business cards -- with working phone numbers - for a fictitious guy named Robert/Bob Allen. Allen is the con man/lead character in the network's new prime time soap opera "Lone Star." Robert/Bob is a handsome guy in Texas who'd leading two lives, with two wives.
"Lone Star" is scheduled to debut Monday at 9 p.m.
In addition to the bogus ID's, each wallet, Fox said, will contain "a REAL $1 dollar bill!" Plus a message telling the wallet-rifle-through-er to go to the "Lone Star" Facebook fan page and cough up their own personal Facebook profile. That includes name, photo, list of "friends," and all their "likes" (movies, TV shows, books etc).
This, in exchange for a chance to win a trip for two to Las Vegas and another destination of their own choice which will hopefully be more interesting than Vegas.
Last fall, ABC unveiled plans to dispatch a fleet of skywriting planes around the country over 12 days to write large red V's over U.S. landmarks, including the State of Liberty. The campaign was intended to promote the launch of ABC's since-canceled sci-fi show remake, "V." Washington was not targeted in that campaign, owing to strict limits about the airspace over Washington that have been in place since the Sept. 11, 2001, terrorist attacks.
"Let us know what you think!" Fox said Wednesday in its email to reporters about its "lost" wallet campaign.
Lisa de Moraes
September 16, 2010; 2:08 PM ET
Categories: Local TV , TV News
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