WDCW gm Meyrowitz to New York
Eric Meyrowitz, the vice president/general manager of Washington's Tribune-owned CW station WDCW, is leaving town to become vice president/GM of Tribune's New York station WPIX, effective immediately.
Ashley Messina, the station's head of sales, has been named interim general manager of the station, but Meyrowitz will shuttle between New York -- the country's largest TV market -- and Washington -- which is ranked no. 9 -- over the next two to three weeks to make the transition.
Tribune put out the announcement at the crack of dawn Thursday morning to the surprise of staff at both stations and Meyrowitz, who had flown to New York, thinking he would have Thursday morning to deliver the news to key staffers there before Tribune made his promotion public.
Meyrowitz is leaving WDCW in good shape; for the past six months, the station has broken its own records in market audience share among viewers age 25-54. This fall, the station is adding to its lineup four syndicated strips: "Entourage," "Curb Your Enthusiasm," "How I Met Your Mother" and "The New Adventures of Old Christine." In March, WDCW will also add "Seinfeld" reruns to its schedule.
Additionally, though DC50 does not have a news operation, during his six-year tenure, Meyrowitz launched an aggressive push to produce local programming including "Direct Access With Big Tigger" and "SportsWeek with Arrington and Dukes."
In mid-July, Tribune announced it was picking up "Big Tigger" for a 10-week test run in three major markets: Philadelphia, Dallas and Hartford, Conn. Those markets are the country's fourth, fifth and 30th largest TV markets respectively.
At WPIX, Meyrowitz is replacing Betty Ellen Berlamino, who left the station in June.
This marks the second GM in the three months to leave Washington for a station in New York; in June, the NBC-owned WRC's general manager, Michael Jack, was named to the top position at WNBC.
Lisa de Moraes
September 2, 2010; 10:01 AM ET
Categories: Local TV
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