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WDCW gm Meyrowitz to New York

Eric Meyrowitz, the vice president/general manager of Washington's Tribune-owned CW station WDCW, is leaving town to become vice president/GM of Tribune's New York station WPIX, effective immediately.

Ashley Messina, the station's head of sales, has been named interim general manager of the station, but Meyrowitz will shuttle between New York -- the country's largest TV market -- and Washington -- which is ranked no. 9 -- over the next two to three weeks to make the transition.

Tribune put out the announcement at the crack of dawn Thursday morning to the surprise of staff at both stations and Meyrowitz, who had flown to New York, thinking he would have Thursday morning to deliver the news to key staffers there before Tribune made his promotion public.

Meyrowitz is leaving WDCW in good shape; for the past six months, the station has broken its own records in market audience share among viewers age 25-54. This fall, the station is adding to its lineup four syndicated strips: "Entourage," "Curb Your Enthusiasm," "How I Met Your Mother" and "The New Adventures of Old Christine." In March, WDCW will also add "Seinfeld" reruns to its schedule.

Additionally, though DC50 does not have a news operation, during his six-year tenure, Meyrowitz launched an aggressive push to produce local programming including "Direct Access With Big Tigger" and "SportsWeek with Arrington and Dukes."

In mid-July, Tribune announced it was picking up "Big Tigger" for a 10-week test run in three major markets: Philadelphia, Dallas and Hartford, Conn. Those markets are the country's fourth, fifth and 30th largest TV markets respectively.

At WPIX, Meyrowitz is replacing Betty Ellen Berlamino, who left the station in June.

This marks the second GM in the three months to leave Washington for a station in New York; in June, the NBC-owned WRC's general manager, Michael Jack, was named to the top position at WNBC.

By Lisa de Moraes  |  September 2, 2010; 10:01 AM ET
Categories:  Local TV  
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Comments

Could you please expalin exactly what you mean by "for the past 6 months the station has broken it's own records in market audience share among viwers age 25-54"?
Where did you get these statistics? What Ratings period are you talking about? Are you talking about a specific program, time of day, sign on to sign off?

What exactly is their market share in A25-54? Do you even know?

Also, what is the basis of this statement "Meyrowitz is leaving WDCW in good shape?" Is their market share revenue higher? Are the employees content and happy?

Those new syndicated programs are Tribune group deals that he had nothing to do with. Are you citing the two local shows Direct Access and Sports Week as reasons the station is in good shape? If so, you need to look at the ratings. Do you remember the Chris Core news program there that was a major flop?

I would suggest you do some more research other than speaking with the principals in the story to get accurate information. Just reporting in an abstract manner and passing it off as fact is not real journalism.

Posted by: dale_carnegie | September 2, 2010 7:06 PM | Report abuse

Could you please expalin exactly what you mean by "for the past 6 months the station has broken it's own records in market audience share among viwers age 25-54"?
Where did you get these statistics? What Ratings period are you talking about? Are you talking about a specific program, time of day, sign on to sign off?

What exactly is their market share in A25-54? Do you even know?

Also, what is the basis of this statement "Meyrowitz is leaving WDCW in good shape?" Is their market share revenue higher? Are the employees content and happy?

Those new syndicated programs are Tribune group deals that he had nothing to do with. Are you citing the two local shows Direct Access and Sports Week as reasons the station is in good shape? If so, you need to look at the ratings. Do you remember the Chris Core news program there that was a major flop?

I would suggest you do some more research other than speaking with the principals in the story to get accurate information. Just reporting in an abstract manner and passing it off as fact is not real journalism.

Posted by: dale_carnegie | September 2, 2010 7:08 PM | Report abuse

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