"Hawaii Five-O" most DVR'd new show, early stats show
TV industry suits have chewed their fingernails to the nub trying to figure out what you're watching, and let's face it: you are not making it any easier.
These days, they can't wake up and find out, but have to endure weeks of anticipatory frothing to receive Premiere Week's so-called Live-Plus-7 numbers.
That's the number of people who watch an episode when it airs in its time slot, like god intended, or as much as a week later via DVR. At some point the TV industry got together with Nielsen and decided that people who have not watched a TV series episode within seven days of recording it are probably not going to watch it. Do not ask me to explain this. There are some things about the TV industry you just have to accept, or you will go mad.
Anyway, impatient NBC went and ordered special a Live-Plus-3 tally from Nielsen and, even though it was for their eyes only, somehow some reporter got their hands on the fact that NBC's "The Event" was the new series with the biggest gain in what has already been dubbed by the biz as "the L3."
Except, of course, that's only among 18-49 year-olds, because, though you know we don't like to dwell on painful subjects, the rest of you -- all you 16 year-olds, 10 year-olds, 52 year-olds -- you just don't count in NBC World. Because NBC and, to be fair, many other networks, are really not programming to you -- they are programming to advertisers. Advertisers who pay pots of money to reach 18-49-year-olds.
Among what we like to call "All of The People in the Country Who Have Survived Their First 24 Months" the most DVR'd new show over the first three days of the TV season was:
CBS's "Hawaii Five-O." The dusted-off, iconic cop drama added a full 2.4 million viewers to its debut-day audience of 14 million.
CBS's How Did Tom Selleck Get So Old cop drama "Blue Bloods" which added nearly 2 million viewers to its debut-day crowd of 13 mil.
Getting back to NBC's aliens-are-among-us drama "The Event":
It was third in line, with an additional 1.8 million viewers. That brings its total audience for the first episode up to nearly 13 million viewers, and there is no denying this is good news for the struggling network.
But the most watched-within-3-days program of the new season:
CBS's returning Simon Baker's Smile Showcase, aka "The Mentalist," which added nearly 3 million pairs of eyeballs to its debut-day audience of more than 15 million.
And, so you don't stay up tonight wondering:
Neither Fox's "Lone Star," nor ABC's "My Generation" -- the season's first two cancellations -- would have been saved by The L3. "Lone Star's" premiere only gained about 760,000 viewers and "My Generation" a measly 370,000, according to the L3 -- nowhere near enough to save either show.
But ABC's "The Whole Truth," which, by all accounts, is next in line to be tossed on the tumbril, added nearly 860,000 viewers.
That may actually give ABC pause.
Lisa de Moraes
| October 4, 2010; 7:05 PM ET
Categories: TV News
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