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Fox News Channel dominates news ratings on Election Day

By Lisa de Moraes

[This blog entry has been updated]

Fox News Channel towered over its cable news rivals on election night, attracting more viewers than CNN and MSNBC combined. The cable news network also edged out broadcasters in the ratings during their primetime election specials.

In primetime, an average of 7 million viewers chose FNC to get their election news, while CNN attracted an average audience of 2.4 million and MSNBC averaged just shy of 2 million.

For real election-news junkies, FNC was also the place of choice. Between 6 a.m. Tuesday and 3 a.m. Wednesday - so-called "total day" in Nielsen-speak - FNC averaged just over 3 million viewers, overshadowing CNN, which hovered at 980,000 viewers for the whole day, and MSNBC's 838,000.

The broadcast networks aired election special in primetime. From 9-11 p.m. NBC's coverage averaged about 6.4 million viewers; in that same two hour period, FNC averaged about 7.1 million. ABC's news coverage aired from 9:30-11 p.m. and averaged about 6.8 million viewers, during which time FNC averaged about 7 million. And CBS aired an hour of election coverage between 10 and 11 p.m. Tuesday, clocking about 5.9 million viewers while FNC logged nearly 7 million.

See what the ratings are all about -- here's some of Fox News Channel's coverage from Election Day:

By Lisa de Moraes  | November 3, 2010; 2:30 PM ET
Categories:  TV News  
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Comments

Unmentioned is the fact that Fox News knows how to present election numbers (actual vote totals as well as percentages and precincts in) much better than its rivals.

Whether you hate Fox or love them, their clearly superior election night data presentation is a good reason for anyone to watch.

CNN was running meaningless exit polling percentages as if they were real results, while their 12 or so pundits offered sound bites. MSNBC was trashing candidates and Republican voters in state after state. The distinguished NBC crew was philosophizing.

So to get actual election information -- the all-important numbers -- you had to watch Fox. They do this election after election. Why don't the others learn how to run election coverage so we can watch them?

Posted by: llrllr | November 3, 2010 3:53 PM | Report abuse

I have followed National News on Fox for many years, simply because, most of the other networks seem to be employed by the Democratic Party.

Posted by: OscarDelta5 | November 3, 2010 4:29 PM | Report abuse

As much as "media matters" has tried to bash FNC and even with the funding of Socialist/Marxist/Communist, Soros; they just can't win their mis-guided battle.

The fact more people watch Fox is proof that the Country does lean middle-right.

One could predict the ratings. CNN is somewhat balanced as they atleast do not belittle Conservatives or Moderates. But, MSNBC is downright evil. The bashing and name calling of non-democrats will be their demise. Fox, while leaning to the right does not devote their entire coverage to demonizing Democrats. Nor do they call Democratic voters, stupid, uneducated or worse.

MSNBC is a joke. Especially, "Ed", "Keith"(by far the craziest) and "Rachel". All three shows have a sole purpose of bashing Republicans, Centrists and Moderates and pushing the "progressive, democcratic socialist agenda". They are "unbalanced" in their commentary.

Posted by: fedupwithgovernment | November 3, 2010 6:46 PM | Report abuse

Well sure Fox new dominated the news last night, Republicans won. We all know that Fox News supports the Republican party. Fair and Balanced news...yeah, right.

Posted by: ssanford001 | November 3, 2010 6:58 PM | Report abuse

I actually watched MSNBC more last night. Could not get enough of their sad faces. Chris Matthew without the tingling sensation. Maddox and what's his name Keith, priceless.

Posted by: hdl549 | November 3, 2010 9:59 PM | Report abuse

I too had to watch mslsd for a while. Incredible that the other media outlets do not spend column space on how crazy biased that network is from 5 to 11 pm.

Posted by: sagedutch | November 3, 2010 10:12 PM | Report abuse

Enjoy the ultra left leaning MSNBC while you can...Comcast is gonna clean that place up...probably end up just left of center where CNN lives. Not sure where Oberman will go (back to ESPN?) or Maddow but they'll be moved out....not enough folks watch/agree with their views and at the end of the day its about ratings/$$.

Posted by: mjandrews8 | November 4, 2010 9:18 AM | Report abuse

MSNBC is absolutely vile. Nothing about that cesspool channel appeals to more nor makes want me to spend even 2 minutes of my time listening to their trash.

Posted by: wings100 | November 6, 2010 7:20 PM | Report abuse

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