NBC seeking influential twits in Washington, San Diego, and New York
NBC announced Monday it's going to invite "influential local voices with large twitter followings" in Washington, New York, and San Diego access to NBC's "powerful local media platforms."
It's the first step in identifying 20 of "the most influential people" in each of the 10 markets in which NBC owns local TV stations and "invite them to discuss topics at the center of trending local conversations" under the banner "The 20."
"The 3" will launch in January in the above mentioned three cities - including our fair city - and will roll out in the remaining seven additional markets in the course of the year. Those other cities are: Los Angeles, Chicago, San Francisco, Philadelphia, Dallas, Hartford, and Miami. Were' in luck! Ryan Seacrest - 3.6 million Twitter followers - lives in Los Angeles! The rest of you ambitious local voices with large twitter followings in other cities - you're pretty much out of luck.
"The 20" will cover a wide range of local issues, including politics, sports, dining, fashion, culture, education and the criminal justice system, NBC said.
"The 20" will be featured on broadcast in on-air segments and packages, and across NBC's other local media properties, including its digital Nonstop television channels, city websites like http://www.nbcnewyork.com, and mobile products.
"The 20" will have nothing bad to say about the NBC Comcast merger. No, NBC didn't say that - we're just guessing.
NBC did say that "The 20" will serve at the pleasure of NBC. Actually what NBC said was that it may change "The 20 to "Another 20" as "new local voices emerge."
"In the age of social media, 'voice' is democratizing, with fresh new perspectives about important issues facing local communities," Greg Scholl, President of NBC Local Integrated Media, said in Monday's announcement. Why didn't we sign up to get a buck every time someone uses that "Twitter = democratizing" gag?
"Twitter is transforming the way people follow local news," chimed in Chloe Sladden, director of media partnerships at Twitter.
"It's incredibly valuable when partners like NBC Local Media act as curators--finding and showcasing great local voices," Chloe added.
Lisa de Moraes
| November 29, 2010; 2:04 PM ET
Categories: Local TV
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