'Arrested Development' history repeats itself: Fox pulls 'Running Wilde' for rest of November sweep
Fox has pulled Mitch Hurwitz and Will Arnett's new ratings starved comedy, "Running WIlde" for the rest of the November sweep ratings race.
Golly this sounds familiar. Oh wait, that's right! Last time Hurwitz and Arnett tried to launch a comedy on Fox -- "Arrested Development" -- way back in 2004, it did not debut until November, but that critically adored, ratings starved comedy was removed from Fox's lineup in the middle of the important February sweep ratings race. True, "Arrested Development" did return to the lineup for the non-sweep months of March and April, but went away again during May -- another sweep ratings month, when Nielsen issues detailed local station ratings which are then use to set ad rates.
OMG it's deja vu all over again!
(In case you haven't seen the show yet -- though you may have just missed your chance -- here's Fox's pitch video)
Posted by: MStreet1 | November 12, 2010 9:45 AM | Report abuse
Posted by: yellojkt | November 12, 2010 10:36 AM | Report abuse