WDCW's 'Direct Access' to be available in other cities in the fall
WDCW's weekly urban entertainment series, "Direct Access" is branching out into other markets in the fall.
The half-hour weekly talk show, in which radio and TV personality Darian "Big Tigger" Morgan interviews celebs from music, sports, and entertainment, will continue to air on Washington's Tribune-owned CW station.
It will also be available to viewers tuning in to Tribune's New York station PIX11, and KDAF in the Dallas-Ft. Worth market, as well as on Chicago's independent station WCIU.
The show launched on WDCW in April of 2010. "In the broadcast landscape there is no show centered around hip-hop," said former WDCW general manager Eric Meyrowitz who launched the show in April of 2010. Meyrowitz is now the general manager of PIX11 in New York.
"Judging by the large audience for hip-hop shows and Tigger's popularity on the radio we knew there was an audience," he added.
"Direct Access" became Washington's No. 1 program in its Saturday timeslot among men between the ages of 18 and 54 years old.
Lisa de Moraes
| January 25, 2011; 6:16 PM ET
Categories: Local TV
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