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Posted at 7:01 PM ET, 01/ 3/2011

What do Oprah Winfrey Network viewers want? Oprah Winfrey.

By Lisa de Moraes

Oprah's new network launched on Saturday, Jan. 1. (Reuters)


The numbers are in for the first day of Oprah Winfrey's network, and it turns out that what people most want to see on the network is: Oprah.

About 1.2 million people watched the debut of "Season 25: Oprah Behind the Scenes," a behind-the-scenes look at the final season of Oprah Winfrey's syndicated talk show. It was the biggest audience on day one of the new network, which is a co-venture between Winfrey and Silver Spring-based Discovery networks.

Other shows that aired on the network Jan. 1 included first looks at "Kidnapped by the Kids," "Miracle Detectives" and "Enough Already With Peter Walsh." An OWN rep did not provide ratings for those shows, promising to release them Tuesday.

The network, however, did want you to know that on Jan. 2, the first in a series of specials called "Ask Oprah's All Stars" -- starring heavy-hitting Oprah proteges Dr. Phil, Dr. Oz and Suze Orman -- attracted nearly 970,000 viewers and that "Master Class," featuring Diane Sawyer, copped 602,000 viewers.

And finally, OWN boasted the No. 3 rated ad-supported cable network among women ages 24 to 54 at 8 and 9 p.m. Saturday.

Yes, number three, beaten by ESPN and USA Network. In fairness, OWN, which previously was the Discovery Health network, is not yet as widely distributed as some other ad-supported cable networks -- including the aforementioned Disney-owned ESPN and NBC Universal-owned USA. OWN suits say their network is available in 67 percent of American TV homes and 80 percent of the country's cable households.

By Lisa de Moraes  | January 3, 2011; 7:01 PM ET
Categories:  TV News  
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