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Posted at 2:49 PM ET, 02/ 8/2011

Animal Planet's Puppy Bowl cumes 9.2 million viewers on Super Bowl Sunday

By Lisa de Moraes

The Puppy Bowl was a cuddlier option to the Super Bowl on Sunday. (Animal Planet)

NFL's Super Bowl wasn't the only broadcast enjoying boffo ratings Sunday. Animal Planet's Puppy Bowl VII scored some if its best numbers ever.

The bowl game clocked 1.7 million viewers from 3-5 p.m. ET Sunday. -- a Puppy Bowl best. The network then looped that two-hour telecast, creating a 12-hour orgy of canine cuteness. The entire PB logged a cumulative 9.2 million viewers.

Meanwhile, Animal Planet's Web site scored 4.6 million page views of Puppy Bowl VII. That's up 30 percent compared to last year.

According to Silver Spring-based Animal Planet, Puppy Bowl VII also dominated the overall Twitter conversation on Super Bowl Sunday.

Three Puppy Bowl VII related topics made it into Twitter's top trending topics with #puppybowl coming in second only to #SuperBowl - which an Animal Planet rep noted was a paid media placement.

The trending topic terms - Puppy Bowl and #Puppy Bowl - combined for a more than 16,000 mentions that reached an estimated 12 million Twitter users, Animal Planet reported.

By Lisa de Moraes  | February 8, 2011; 2:49 PM ET
Categories:  Local TV  
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