Network News

X My Profile
View More Activity
Lisa's Favorite Sites
Posted at 2:49 PM ET, 02/ 8/2011

Animal Planet's Puppy Bowl cumes 9.2 million viewers on Super Bowl Sunday

By Lisa de Moraes

The Puppy Bowl was a cuddlier option to the Super Bowl on Sunday. (Animal Planet)


NFL's Super Bowl wasn't the only broadcast enjoying boffo ratings Sunday. Animal Planet's Puppy Bowl VII scored some if its best numbers ever.

The bowl game clocked 1.7 million viewers from 3-5 p.m. ET Sunday. -- a Puppy Bowl best. The network then looped that two-hour telecast, creating a 12-hour orgy of canine cuteness. The entire PB logged a cumulative 9.2 million viewers.

Meanwhile, Animal Planet's Web site scored 4.6 million page views of Puppy Bowl VII. That's up 30 percent compared to last year.

According to Silver Spring-based Animal Planet, Puppy Bowl VII also dominated the overall Twitter conversation on Super Bowl Sunday.

Three Puppy Bowl VII related topics made it into Twitter's top trending topics with #puppybowl coming in second only to #SuperBowl - which an Animal Planet rep noted was a paid media placement.

The trending topic terms - Puppy Bowl and #Puppy Bowl - combined for a more than 16,000 mentions that reached an estimated 12 million Twitter users, Animal Planet reported.




By Lisa de Moraes  | February 8, 2011; 2:49 PM ET
Categories:  Local TV  
Save & Share:  Send E-mail   Facebook   Twitter   Digg   Yahoo Buzz   Del.icio.us   StumbleUpon   Technorati   Google Buzz   Previous: CBS News shakes up execs; '60 Minutes' producer named chairman of CBS News
Next: 'Glee' preview: Valetine's Day episode

No comments have been posted to this entry.

Post a Comment

We encourage users to analyze, comment on and even challenge washingtonpost.com's articles, blogs, reviews and multimedia features.

User reviews and comments that include profanity or personal attacks or other inappropriate comments or material will be removed from the site. Additionally, entries that are unsigned or contain "signatures" by someone other than the actual author will be removed. Finally, we will take steps to block users who violate any of our posting standards, terms of use or privacy policies or any other policies governing this site. Please review the full rules governing commentaries and discussions.




characters remaining

 
 
RSS Feed
Subscribe to The Post

© 2011 The Washington Post Company