Lauren Conrad -- too high-brow for MTV
Cable networks are holding their so-called "upfronts" in New York these days - that's when they unveil their plans for the future in hopes advertisers will buy time in the new and returning programs, up-front. As in, before they start.
So far, the biggest news coming out of these confabs - at least according to The Reporters Who Cover Television - was the shocking lack of a new Lauren Conrad reality show on the lineup unveiled by MTV.
Last fall, MTV announced it was back in business with Conrad, best known as one leg of that love triangle on "Laguna Beach" after which she was promoted to Narrator Chick on "The Hills." She was going to do a new reality series for the network about her new "fashion line."
According to Conrad, who issued a statement to the press, when they lept into action to get to the bottom of the story:
*She sold the show to MTV.
*She filmed the show for MTV.
*She is very proud of the final product.
*MTV pronounced the show was "too high brow" for their audience.
MTV told her they might still buy it if she would take out some of the "high brow" bits and substitute them with scenes about her personal life.
Still not joking.
Conrad wants to make it perfectly clear that she delivered the show she promised -- one that was "aspirational" and focused on her "career" and her "goals" and "not my personal relationships." Conrad also wants you to know what a crying shame she thinks it is that MTV did not feel their viewers were "savvy enough" to appreciate a series that was an infomercial for her new clothing line.
That's right -- Lauren Conrad has suddenly become a very private person. Her personal relationships? Off limits, MTV!
Contacted for comment, MTV told The TV Column: "We love Lauren. This particular project didn't work out, but she is a huge part of the MTV family and we hope to work with her in the future."
Lisa de Moraes
| February 4, 2011; 7:09 PM ET
Categories: TV News
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