NBC renews 'Biggest Loser,' 'Sing-Off' and 'Who Do You Think You Are'
NBC announced Tuesday it had picked up three reality series - fat farm show "The Biggest Loser," genealogy show "Who Do You Think You Are?" and singing competition "The Sing-off" for the 2011-12 TV season.
NBC's new entertainment division chairman Bob Greenblatt called all three shows "bona fide hits" in the announcement - he apparently being of the "if you say so often enough people believe it to be true" school of show marketing, like so many NBC programming chiefs who went before him.
The current edition of "The Biggest Loser" is averaging about 3.3 percent of the country's 18-49 year olds - they're the bread and butter of broadcast TV - and about 9 million viewers overall.
The latest edition of "Who Do You Think You Are?" is averaging 1.4 percent of the country's 18-49 year olds and 7 million viewers overall.
And this season's cycle of "The Sing-Off" averaged about 3 percent of the country's 18-49 year olds and 9.2 million viewers overall.
For comparison sake, so you can see what real hit look like, the most recent edition of ABC's dance competition series, "Dancing with the Stars" averaged more than 21 million viewers and nearly 5 percent of the country's 18-49 year olds.
And Fox's singing competition ratings monster, "American Idol," on Wednesdays averages 26.3 million viewers and nearly 10 percent of the country's 18-49 year olds.
Lisa de Moraes
| February 22, 2011; 6:52 PM ET
Categories: TV News
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