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McAuliffe Learns From Obama

Tim Craig

As chairman of Sen. Hillary Rodham Clinton's (D-NY) failed presidential campaign, Terry McAuliffe was walloped by President-Elect Barack Obama skill at political organizing and the creation of catchy, web savvy, techniques to engage potential supporters.

Now, as he gears for his own potential bid for governor, McAuliffe appears to be borrowing some of the same tactics that Obama used so effectively during his primary and general election campaigns.

McAuliffe has said he will announce on Jan. 7 whether he plans to formally enter the governor's race. On his exploratory campaign's website, McAuliffe is soliciting names and email addresses from people who want to be "among the first to know" his decision on Jan. 7.

Within seconds of signing up, respondents receive an email from McAuliffe promising, "you'll be the first to know."

Sound familiar?

In the days leading up to his vice-presidential announcement, Obama gathered hoards of email addresses after he promised that those who signed up on his website would be the first know his choice of a running mate.

Obama's selection of Vice-President Elect Joe Biden ultimately leaked out hours before the email was sent out, but the strategy served its purpose. Those who signed up for the email -a number that likely reached at least six figures - were hit up numerous times during the fall campaign for donations and volunteer hours.

By Tim Craig  |  December 10, 2008; 8:50 AM ET
Categories:  2009 Governor's Race , Terry McAuliffe , Tim Craig  
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