Moran Begs for Campaign Donations
Brian J. Moran sent out over the weekend an urgent appeal for campaign donations to help him counter Terry McAuliffe in the race for the Democratic nomination for governor.
In a letter, which was designed to appear hand-written, Moran said he needs money fast to respond to McAuliffe's television advertising campaign.
"Please forgive the unusual nature of this letter," the first sentence reads. "Circumstances dictate that I be both brief and urgent at the same time. You have been a good friend to me and this campaign...I am hoping you will take me at my word when I say I really need your help."
Moran then goes on to accuse McAuliffe of preparing to run television ads that "will range from subtly disingenuous to outright misrepresentations and distortions."
McAuliffe has so far not run an overtly negative ad against Moran, but the letter calls McAuliffe's advertising campaign "dangerous."
"In the absence of accomplishments, well-placed advertising can buy a race," the letter states. "Many people believe what they see on television."
Moran said he is committed to developing a "forceful, aggressive response" to McAuliffe's ads.
"I will not allow this campaign to be hijacked by slick ads," Moran states. "I am stopping this right now." He later writes, "Sorry to be so cryptic, I'll explain everything in my next letter but at this moment I only have enough time to ask for your help."
Moran concedes in the letter his campaign does not yet have enough money to mount an effective response to McAuliffe.
"I know these media buys will start earlier than expected, and frankly, we do not have a large enough rapid response expense in the budget," the letter states.
Moran's appeal comes as all the candidates are racing to raise money before the March 31 deadline for the Jan through March campaign finance reporting period.
Its common for candidates to send out dramatic fundraising appeals, but Moran's letter encapsulates his struggle to stay competitive with McAuliffe in the all-important television ad war.
It also offers clues into Moran's strategy, signaling his campaign hopes to be able to hit airwaves with ads that not only promote their candidate but also seek to undermine McAuliffe.
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