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An Ad Scorecard

Rosalind Helderman

So how dramatically is Brian Moran now being outspent on television ads by both Creigh Deeds and Terry McAuliffe? As of May 27, Moran had aired a mere $43,000 worth of spots in Norfolk and Richmond. Meanwhile, McAuliffe had spent $900,000, in every Virginia market except the D.C. suburbs and Deeds had spent almost $400,000.

Those figures come from Evan Tracey, who tracks such things for the Campaign Media Analysis Group. Tracey says the gap between McAuliffe and Deeds has been narrowing. He says all of Deeds money has come within the last 30 days; McAuliffe's has spent about $535,000 in that time. And over the last two weeks, McAuliffe has outspent Deeds only $280,000 to $200,000.

Now, Deeds is putting up yet another ad in Hampton Roads, Richmond, Roanoke, and Bristol, a significant new buy for the campaign. Here's the new ad, which features, perhaps oddly, the Washington Post editorial board's endorsement. Will folks in Bristol care about that? Deeds is clearly hoping so.

Tracey says McAuliffe has been splitting his buy in the last seven days between each of the following ads, seen below, with "Stepped Up" playing in Norfolk and Richmond as a response to a Moran ad attacking his business background.

As for Moran, Tracey notes his campaign seems to be counting on party loyalists and longtime activists, who may not need television advertising to be convinced. Still, he said, "it's obviously not where you want to be...At the end of the day, you need to be driving the message at this point. That's just just not what's happening now."

Here's Moran's ad, airing in only two markets, starting in the last week.

By Rosalind Helderman  |  May 29, 2009; 2:46 PM ET
Categories:  2009 Governor's Race , Brian J. Moran , Campaign Ads , Creigh Deeds , Election 2009 , Rosalind Helderman , Terry McAuliffe  
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I would like nothing better than to see Virginia voters elect Brian Moran - sending a message about the excessive waste of money on media buys. Our campaign process is a travesty: a waste of money and people's time all the way around. I would like to see some kind of campaign reform put into place at the federal, state and local level in my lifetime.

Look at the dollar figures in this article and ask yourself how it could have been better spent on things that matter in this world. We are in a recession/depression and people in Virginia are living in their cars and going hungry. I'm just as glad Brian Moran decided to run his campaign on the engine of volunteers and the ideal that the best candidate will prevail. I'll be doing my share of door knocking for Moran from now until next Tuesday the 9th.

Posted by: csread | May 29, 2009 4:46 PM | Report abuse

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