An Ad Scorecard
So how dramatically is Brian Moran now being outspent on television ads by both Creigh Deeds and Terry McAuliffe? As of May 27, Moran had aired a mere $43,000 worth of spots in Norfolk and Richmond. Meanwhile, McAuliffe had spent $900,000, in every Virginia market except the D.C. suburbs and Deeds had spent almost $400,000.
Those figures come from Evan Tracey, who tracks such things for the Campaign Media Analysis Group. Tracey says the gap between McAuliffe and Deeds has been narrowing. He says all of Deeds money has come within the last 30 days; McAuliffe's has spent about $535,000 in that time. And over the last two weeks, McAuliffe has outspent Deeds only $280,000 to $200,000.
Now, Deeds is putting up yet another ad in Hampton Roads, Richmond, Roanoke, and Bristol, a significant new buy for the campaign. Here's the new ad, which features, perhaps oddly, the Washington Post editorial board's endorsement. Will folks in Bristol care about that? Deeds is clearly hoping so.
Tracey says McAuliffe has been splitting his buy in the last seven days between each of the following ads, seen below, with "Stepped Up" playing in Norfolk and Richmond as a response to a Moran ad attacking his business background.
As for Moran, Tracey notes his campaign seems to be counting on party loyalists and longtime activists, who may not need television advertising to be convinced. Still, he said, "it's obviously not where you want to be...At the end of the day, you need to be driving the message at this point. That's just just not what's happening now."
Here's Moran's ad, airing in only two markets, starting in the last week.
May 29, 2009; 2:46 PM ET
Categories: 2009 Governor's Race , Brian J. Moran , Campaign Ads , Creigh Deeds , Election 2009 , Rosalind Helderman , Terry McAuliffe
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Posted by: csread | May 29, 2009 4:46 PM | Report abuse
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