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Deeds on the Radio

Rosalind Helderman

First Creigh Deeds followed Terry McAuliffe onto television--now he's looking to match-up on the radio dial as well. Deeds' new radio ad, airing on urban radio stations in Hampton Roads and Richmond, is designed to counter McAuliffe's ads calling for an end to payday lending in Virginia.

Payday lenders prey on the disadvantaged and are particularly despised in African-American communities, a key Democratic constituency. McAuliffe's ads named no names but criticized the General Assembly for passing a 2002 law that made payday lending possible and for delaying on cracking down. Both Deeds and Brian Moran were in the legislature at the time and voted for the measure, which it was thought at the time would actually impose new regulations on the lenders.

Now, Deeds' ad suggests the McAuliffe attack hits popular governors Tim Kaine and Mark Warner as well, noting the criticism was also leveled against Warner by Jim Gilmore during last year's senate race.

Listen to the ad here.

The ad is a direct hit at McAuliffe's tactics and suggests Deeds is working to establish himself as the race's credible alternative to McAuliffe.

Jesse Ferguson, a Moran spokesman said he agrees with the critique offered in Deeds' ad but noted the spot means Deeds has aired the campaign's first negative ad. Given Moran's harsh attacks against McAuliffe, many had thought that honor would belong to Moran instead.

Last week, McAuliffe said his ads on payday lending were not intended as a critique of Warner, Kaine or any elected official. "Everything we do isn't an attack on individuals," he said. "It's a bigger issue. It's about payday lending."

By Rosalind Helderman  |  May 15, 2009; 10:55 AM ET
Categories:  2009 Governor's Race , Creigh Deeds , Rosalind Helderman  
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Well it was bound to come to this and my hat is off to Creigh Deeds for pushing back. Not a tactic he likes to use, but good to know he has it in him. As a Brian Moran supporter, I see on a daily basis how McAuliffe has brought an outsider's perspective to his criticism of what past VA legislators and leaders have done. But don't criticize the players when you haven't been in the game. Virginia doesn't need some hotshot armchair quarterback to tell us how to "fix" things. McAuliffe has no real experience in this legislative arena or any hands-on experience in the Commonwealth. His vision, his big ideas and the expensive ad campaigns that promote them should be seen for what they are - a sales pitch.

Posted by: csread | May 15, 2009 12:55 PM | Report abuse

While in the Navy, I saw what "payday" lending did to those unsuspecting kids who has been away from home only a few months. Too many of these joints are just outside the gates of military bases. Other are in parts of town where people are struggling. Payday loans are just as bad for people as no doc loans or other scams practiced on the trusting and unsuspecting.

I don't care about what the legislature did back in 2002 and what was intended. Payday lending needs to stop now!

There is a big difference between being a legislator and a State executive --- a governor. I support Terry McAuliffe because he has the management, executive and political background to make real changes in unsatisfactory "payday" legislation. Let's stop talking and get to action. Terry will come with a fresh vision and shake things up in Richmond. To start with he will make it his business to campaign heartily to change the House of Delegates to majority Democratic.

Posted by: Willis3 | May 15, 2009 11:00 PM | Report abuse

Deeds is way off base with this. McAullife is not criticizing democrats just stating the obvious--we need to reinstate our interest rate caps on payday and car title lenders. Democrats did help the payday lenders get an exception from the usury caps and have not done enough to put the interest rate caps back but the Republicans have been just as bad.

The statement that McAullife made lots of money in the credit card industry... I don't know anything about this but to compare the credit card industry (which is certainly exploitive also) with payday lending is absurd. Payday lenders charge 10 TIMES as much as credit cards 300 to 400% compared to 20 -30%.

I agree with the previous statement though. Let's stop talking about the past and talk about what you are going to do now. Don't tell us you are reforming the law or cracking down on the industry--Reinstate the same interest rate cap we have had on small loans for decades--36%.

Posted by: noexploitation | May 16, 2009 7:12 AM | Report abuse

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