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Moran to Drug Companies: Stop Embarrassing Me

Amy Gardner

Democratic Rep. Jim Moran wants to stop blushing when he's watching a Capitals game with his grandkids.

Moran, who turns 65 tomorrow, sent a letter this week to three drug manufacturers who make drugs for the treatment of erectile dysfunction, or ED, urging them to tone down their television ads, which he and other parents and grandparents he knows are tired of viewing with children in the room.

Earlier this year, Moran introduced legislation that would require such ads to meet more stringent decency standards. He did so in 2005 as well, but at the time a verbal agreement was reached with some of the bigger manufacturers to tone down their ads and limit their airtime before 10 p.m.

Lately, Moran said, the companies have been kicking their airtime back up.

"While that seemed to hold for some time, four years later these ads appear to have become even more pervasive and explicit," Moran wrote this week to the heads of Eli Lilly (maker of Cialis), Pfizer (Viagra) and GlaxoSmithKline (Levitra).

Although many of the ads are funny -- including a series of Viagra ads featuring middle-aged men dancing and skipping down the sidewalk in the morning -- others are more sexually explicit. And then there's the lengthy medical disclaimers at the end, Moran said. Those can be perilous with curious children sitting nearby.

"Invariably they're going to ask you, 'What is ED?' and 'Why do you have to go to a doctor if it lasts for more than four hours?'"

And who needs that during the hockey playoffs?

By Amy Gardner  |  May 15, 2009; 5:58 PM ET
Categories:  Amy Gardner , James P. Moran Jr.  
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i hope he can stop blushing and will find the right treatment. Watch funny video

Posted by: roverfind | May 18, 2009 8:41 AM | Report abuse

I'm glad Moran is paying attention to such important issues as his insecurity with ED.

Posted by: YoungDem77 | May 18, 2009 3:31 PM | Report abuse

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