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An Ad Scorecard, Part II

Anita Kumar

We told you a bit earlier how much the Democrats are spending on TV ads in the hotly-contested three-way gubernatorial primary.

So where does Bob McDonnell fit in?

McDonnell, who will officially accept the Republican nomination tomorrow, is outspending all of the Democrats -- even though the general election hasn't even started yet. And he is about spend a lot more.

In just over two weeks, McDonenell has aired a whopping $1.2 million worth of spots all over the state, including pricey Northern Virginia, according to sources familiar with the purchase. He will spend another $700,000 In spots -- more than half in Northern Virginia -- in the nine-day period starting Monday following the state GOP convention, sources say.

The decision to spend so much money in the first week of June is a risky one because voters will already be bombarded with political ads during what is the final week of Democratic primary.

All three Democrats -- Creigh Deeds, Terry McAuliffe and Brian Moran -- will be up on air in different parts of the state. McAuliffe will spend a sizable amount of money -- several hundred thousand dollars -- on ads starting this weekend in Northern Virginia, sources familiar with the buy say.

It's unclear what McDonnell's ad will say but you can bet it's going to be positive.

"I'm talking about positve things in our commercials,'' McDonnell said. "I'm going to be a happy, positive, friendly, pro-growth, pro-job, pro-free enterprise candidate that is going to be talking about positive things to inspire people to do their highest and best."

McDonnell has been on the air for more than two weeks -- partly in response to a huge push by Common Sense Virginia, a political action committee that has received $3 million from the Democratic Governors Association, which has aired three ads criticizing McDonnell for his opposition to accepting federal stimulus money for unemployment insurance benefits for part-time employees and laid off workers enrolled in training courses.

Tucker Martin, McDonnell's spokesman, did not confirm the latest ad buy, but said "We are continuing to get Bob McDonnell's positive message of new jobs and more opportunities out to the voters of Virginia."

By Anita Kumar  |  May 29, 2009; 7:36 PM ET
Categories:  2009 Governor's Race , Anita Kumar , Brian J. Moran , Campaign Ads , Creigh Deeds , Election 2009 , Robert F. McDonnell , Terry McAuliffe  
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