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Deeds, McDonnell on Air in NoVa

Rosalind Helderman

It's no joke that Labor Day is when the fall campaign season starts in earnest. Here's one good bit of evidence: Both Democrat Creigh Deeds and Republican Bob McDonnell aired their first television ads in Northern Virginia since right around the time of the June 9 primary Tuesday morning.

Television advertising in the D.C. market is one of the biggest expenditures for any Virginia campaign. It costs about half a million dollars a week to run enough ads in Northern Virginia that people are actually likely to see them. And campaigns know much of that money is wasted on nonvoting television watchers in the District and suburban Maryland.

But with about a third of the voting population in Northern Virginia, persuading the region's voters is critical and so, sure enough, both campaigns were on air as of the Today show Tuesday morning. Ads for both are versions of spots that have run during the campaign. Watch Deeds's ad here:

McDonnell's is called "Leadership." You can see a version here, although in Northern Virginia, this ad is tweaked slightly to note that McDonnell grew up in Fairfax.

By Rosalind Helderman  |  September 8, 2009; 10:05 AM ET
Categories:  2009 Governor's Race , Creigh Deeds , Election 2009 , Robert F. McDonnell , Rosalind Helderman  
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