Move Over Oprah -- It's the Deeds Book Club
Next week, Democratic candidate for governor Creigh Deeds is asking supporters to organize "book clubs" around the state. The book under discussion? You've got it. Republican Bob McDonnell's 1989 master's thesis.
In an e-mail being sent to supporters today, lieutenant governor candidate Jody Wagner asks that supporters get together in homes around the state with a full copy of the thesis. (You can read it here.)
"The Deeds campaign is getting the word out on TV, but that's no substitute for real person-to-person interaction within your own communities," Wagner writes. "Bring along a friend or co-worker who has heard the attacks being thrown towards Creigh on TV and has questions about this race. Each party will include full copies of Bob's thesis so that you can read for yourself exactly what he wrote."
House parties are a tried and true method of using word-of-mouth, neighbor-to-neighbor connections to drive up excitement for a campaign. The book club -- a particularly popular activity among women, we'd note -- is a new twist. It's likely driven by experiences with focus groups that show that women who sit around talking about McDonnell's thesis for a while leave saying they are far more likely to vote for Deeds.
September 23, 2009; 12:06 PM ET
Categories: 2009 Governor's Race , Creigh Deeds , Robert F. McDonnell , Rosalind Helderman
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