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Campaigns use new media to get the vote out

Anita Kumar

Democrat Creigh Deeds and Republican Bob McDonnell are concentrating much of their get-out-the-vote efforts on traditional neighborhood canvasses and phone calls, but are also using online ads, Facebook and Twitter.

McDonnell's Website features an absentee ballot application and an interactive map where voters can look up their precinct location.

The campaign is urging Facebook members to donate their profile photo or status to McDonnell so their status can say things like: "Today is Election Day. Please don't forget to vote for Bob McDonnell and the Republican ticket." Facebook users can add a yard sign.

McDonnell's campaign has used their Website, email lists and GOP-friendly bloggers to get the word out about signing up for volunteer shifts. It has gained more than 2,500 interested volunteers via social media and the Website.

Deeds's campaign is reaching out to voters through Facebook ads in which President Obama's image is used and voters are encouraged to visit the Deeds Website to find their polling place. Voters who have signed up with the campaign will receive text messages asking them to volunteers.

The DNC also released a highly targeted ad on Facebook touting the president's support for Deeds. The ad appears only on pages of Virginia Facebook fans of Obama, people who live within 50 miles of Norfolk, Richmond or Fairfax and students of Virginia colleges and universities.

"Our goal, especially as we try to reach out to these surge voters who are less likely to read news sites or campaign Websites is to reach them where they reside online, which is social networks an search engines," Deeds new media director Eli Kaplan said.

By Anita Kumar  |  October 31, 2009; 4:06 PM ET
Categories:  2009 Governor's Race , Anita Kumar , Creigh Deeds , Election 2009 , Robert F. McDonnell  
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Next: One more poll puts McDonnell way up


Gee, no mention of the thesis, or Sarah Palin. Kumar is slipping. Those tactics were working so darn well..

Posted by: SMWE357 | November 1, 2009 3:20 AM | Report abuse

Virginia Cannot Afford Bob McDonnell Or The Current Republican Delegates!

Virginians lost in this last debate, as no one challenged Bob McDonnell and the Republican members of Virginia’s House of Delegates on their political posturing, political antics, and hurtful, harmful political games, that caused Virginia to leave $125 million in additional unemployment funds on the federal table; thus forcing our Governor to borrow $250 million for the unemployment program in these very difficult times of record setting levels of high unemployment.

Folks really should read the link to understand that Bob and the Republican delegates put partisan political games above the best interests of all of Virginia’s citizens, both employed and unemployed. There was no unfunded mandate for a permanent program; but rather, a $125 million grant to fund a $20 million program that could have been repealed by a GA vote in 2010!!!

Bob McDonnell and the current Republican Delegates have demonstrated that their self-serving views and actions represent a real threat to the stability of Virginia’s economy and the overall wellbeing of all Virginians! One should really ask why Bob McDonnell and the Republican State Delegates and Senators would so willingly throw away $125 million in these really horrific times!!!

Please Virginia! Just say no to the stupid, hurtful, harmful, self-serving, political gamesmanship of the Republicans by voting NO! on Bob McDonnell and the incumbent Republican delegates!!!

Posted by: SamBear | November 1, 2009 5:57 PM | Report abuse

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