Campaigns use new media to get the vote out
Democrat Creigh Deeds and Republican Bob McDonnell are concentrating much of their get-out-the-vote efforts on traditional neighborhood canvasses and phone calls, but are also using online ads, Facebook and Twitter.
McDonnell's Website features an absentee ballot application and an interactive map where voters can look up their precinct location.
The campaign is urging Facebook members to donate their profile photo or status to McDonnell so their status can say things like: "Today is Election Day. Please don't forget to vote for Bob McDonnell and the Republican ticket." Facebook users can add a yard sign.
McDonnell's campaign has used their Website, email lists and GOP-friendly bloggers to get the word out about signing up for volunteer shifts. It has gained more than 2,500 interested volunteers via social media and the Website.
Deeds's campaign is reaching out to voters through Facebook ads in which President Obama's image is used and voters are encouraged to visit the Deeds Website to find their polling place. Voters who have signed up with the campaign will receive text messages asking them to volunteers.
The DNC also released a highly targeted ad on Facebook touting the president's support for Deeds. The ad appears only on pages of Virginia Facebook fans of Obama, people who live within 50 miles of Norfolk, Richmond or Fairfax and students of Virginia colleges and universities.
"Our goal, especially as we try to reach out to these surge voters who are less likely to read news sites or campaign Websites is to reach them where they reside online, which is social networks an search engines," Deeds new media director Eli Kaplan said.
October 31, 2009; 4:06 PM ET
Categories: 2009 Governor's Race , Anita Kumar , Creigh Deeds , Election 2009 , Robert F. McDonnell
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