Moran Advises Deeds: Give People a Reason to Vote for You
U.S. Rep. Jim Moran says Democrat Creigh Deeds is very much in a position to win his campaign for governor, but says he counseled his party's nominee last night that he needs to push back against consultant advice to run negative ads, and run positive spots instead.
Moran said Deeds is being supported by an anti-McDonnell vote but now must give voters a reason to vote for him instead of against the other guy.
"We had a conversation last night," Moran said. "I said: 'All your consultants are going to tell you to go negative, just like they told my brother. And spend all your money on negative because positive ads don't move anything.' ... I said: 'You've got to go with your instinct. You're a genuine guy. People relate to you.' "
"That's how Creigh won the primary and I think that's how he'll win the general, by showing that he's very decent guy," Moran continued. "People know about the thesis -- the people who care about the thesis, they're in Northern Virginia and they read The Post and they know. But there's got to be more. He's got to give people a reason to vote for Creigh."
Moran said Deeds responded that he agreed and that was his instinct as well. He added that thinks the $1 million of new national Democratic money coming to Deeds is a sign that national party members believe the campaign is very winnable.
The comments came as Deeds toured a Shirlington shopping center with the congressman, his aforementioned brother--whose loss in the Democratic primary to Deeds in June has been thought by many to have come partly he ran a campaign that was too negative--and U.S. Sen. Mark Warner.
Warner squired Deeds around restaurants and outdoor patio areas, introducing the senator to voters again and again as his friend and telling voters that if they liked the progress Virginia made under his leadership, they should now back Deeds.
"I'm just a former governor, sitting senator. I'm not a pundit," Warner said of Moran's comments. "I think you'll see Creigh make a positive case. I think that's why he was successful in his primary and I think that's why he'll be successful in 29 days."
Brian Moran, meanwhile, defeated in the primary despite polls that had shown Deeds in third place for months, had the line of the day: "Creigh is is a strong finisher who knows how to come from behind. He's got Bob exactly where he wants him."
October 5, 2009; 3:15 PM ET
Categories: 2009 Governor's Race , Brian J. Moran , Creigh Deeds , James P. Moran Jr. , Robert F. McDonnell , Rosalind Helderman
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