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McKelvey on the air in GOP primary contest to face Perriello

Updated 4:03 p.m.
Seeking to separate himself from a crowded field, Jim McKelvey launched a pair of television ads this week designed to boost his campaign to win the Republican nomination in Virginia's 5th congressional district.

Freshman Rep. Tom Perriello (D) is high on national Republicans' target lists, and the contest for the GOP nomination against him has been hard-fought and difficult to handicap. State Sen. Robert Hurt has secured some establishment support and has good name identification, but several other candidates -- including McKelvey, Albemarle County Supervisor Ken Boyd, businessman Laurence Verga and schoolteacher Feda Morton -- are also gunning to win the June 8 primary.

McKelvey, a wealthy property developer who loaned $500,000 to his campaign in January, is the first Republican candidate to go on the air with what his campaign manager says is a buy of roughly $25,000, mostly on broadcast television in the Lynchburg and Charlottesville markets. The first ad is called "Our Children's Future," focusing on "out-of-control government spending":

The second spot, titled "Illegal Aliens," shows McKelvey vowing to crack down on illegal immigration:

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By Ben Pershing  |  May 17, 2010; 2:46 PM ET
Categories:  2010 Virginia Congressional Races , Ben Pershing , Jim McKelvey , Robert Hurt , Tom Perriello  | Tags: Jim McKelvey, Republican, Tom Perriello, Virginia  
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Comments

Whoever made these ads should be charged with malpractice. Content aside, the audio is whacked; the verbiage moves so fast it's almost impossible to follow; the video looks as if it were shot by a kindergartener, and; any message is obscured by the overall poor quality.

I suppose the good news for McKelvey's campaign is that if he's only spending $25K very, very few people will actually see the ads.

Posted by: jeffersonian1 | May 17, 2010 4:28 PM | Report abuse

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