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Boucher hits the airwaves with two positive ads

Ben Pershing

Updated 3:27 p.m.
Rep. Rick Boucher (D) has begun airing the first two television ads of his reelection campaign, emphasizing a positive message in his contest against state House Minority Leader Morgan Griffith (R).

Boucher has represented the 9th district, which includes the southwest portion of Virginia, since 1982, even though the seat has drifted increasingly toward Republicans. The national GOP has the veteran Boucher high on its target lists again this cycle, along with a trio of freshman Virginia Democrats -- Reps. Gerald Connolly, Glenn Nye and Tom Perriello.

With $2 million in the bank, Boucher's campaign had a cash advantage of almost 7 to 1 over Griffith as of June 30, and now he's putting that money to work on the airwaves. Boucher's first spot, titled "Roots," emphasizes his strong ties to the region:

"Southwest Virginia means everything to me," Boucher says in the ad, noting that he grew up on the same street in Abingdon where he and his wife live today. Boucher later says, "My roots are here, and that's what always guides me." He makes no mention of his record in Congress, beyond saying that he has helped create jobs in the district.

Boucher's second ad is called "Listen," and emphasizes his independence from national Democrats:

The ad notes that Boucher voted against President Obama's health reform bill, and says he "took on his own party to protect coal jobs in the energy bill." The spot also says Boucher is "reaching across party lines to balance the federal budget. And Rick has always protected gun owners."

While Boucher seeks to project an independent streak, Republicans note that he did vote in favor of the climate change bill (after extracting some concessions for the coal industry) and for Obama's economic stimulus package.

In a statement issued Tuesday, Griffith's campaign alleged that Boucher was being misleading.

"It's clearly deceitful for an ad to suggest that Congressman Rick Boucher opposed coal-killing Cap and Trade legislation, when he in fact voted for it," Griffith said.

Republicans also note that Boucher's district shares the Roanoke media market with Perriello's 5th district. And Perriello actually voted for the health reform bill that Boucher's ad criticizes for its "deep cuts to Medicare." Perriello's opponent, state Sen. Robert Hurt (R), has already issued a press release using Boucher's ad to attack Perriello.

By Ben Pershing  |  July 20, 2010; 2:33 PM ET
Categories:  2010 Virginia Congressional Races , Ben Pershing , Election 2010 , Morgan Griffith , Rick Boucher  
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Comments

He voted against the people when he voted against health care .

Posted by: clinchwalker | July 21, 2010 6:41 AM | Report abuse

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