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Boucher's latest ad touts his 'values,' not his party

Ben Pershing

Is Rep. Rick Boucher a Democrat?

Of course the answer is yes, but you wouldn't necessarily know that from his latest campaign ad, which focuses on the veteran lawmaker's "values" and fiscal conservatism, not his party affiliation.

"He has our values, because for Rick Boucher, Southwest Virginia is home," the ad's narrator intones. "That's why he voted against the health care law -- he knows we simply can't afford it. And that's why he's a leader in the bipartisan effort to balance the budget."

Boucher is locked in a tough reelection race against state House Majority Leader Morgan Griffith (R), and it's common for general election campaign ads to avoid mention of the candidate's party, particularly in swing districts. But Boucher's ad is striking in that -- by focusing on his opposition to the health-reform bill and his support of a balanced budget -- it is indistinguishable from the kind of ad a Republican incumbent might run.

Boucher's previous two campaign ads hit on similar themes, with one focused on his "roots" in the 9th district and the other on his willingness to listen to his constituents and buck his own party.

For their part, Republicans scoff at the idea that Boucher is as conservative or independent as he claims.

"I'd never claim to know what's going on in another person's mind, but it looks to me like Rick woke up one morning in Washington and realized just how far he's strayed from the 9th District's values," Virginia Republican Party Chairman Pat Mullins said in a press release. "Now he's running ads touting the record he SHOULD have had."

Boucher's message makes sense given that 2010 is shaping up to be a very GOP-friendly election year, and he represents a district that Sen. John McCain (R-Ariz.) won by 19 points in the 2008 presidential race. But Boucher has fended off tough challenges before.

The incumbent has a huge cash advantage over Griffith, and the last public poll of the contest gave Boucher a 13-point lead. The nonpartisan Rothenberg Political Report rates the race "Leans Democrat."

By Ben Pershing  |  September 1, 2010; 5:00 PM ET
Categories:  2010 Virginia Congressional Races , Ben Pershing , Election 2010 , Morgan Griffith , Rick Boucher  
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Next: McDonnell to speak to conservative activists at Value Voters Summit


Thanks for the ad.

Please take a look at the Independent Green Party of Virginia endorsee Jeremiah Heaton's ad also.

Posted by: CareyCampbell | September 1, 2010 10:51 PM | Report abuse

Forget “conservatism,” please. It has been, de facto, operationally, Godless and therefore irrelevant. Secular conservatism will not defeat secular liberalism because to God both are two atheistic peas-in-a-pod and thus predestined to failure. As Stonewall Jackson’s Chief of Staff R.L. Dabney said of such a humanistic belief more than 100 years ago:

“[Secular conservatism] is a party which never conserves anything. Its history has been that it demurs to each aggression of the progressive party, and aims to save its credit by a respectable amount of growling, but always acquiesces at last in the innovation. What was the resisted novelty of yesterday is today .one of the accepted principles of conservatism; it is now conservative only in affecting to resist the next innovation, which will tomorrow be forced upon its timidity and will be succeeded by some third revolution; to be denounced and then adopted in its turn. American conservatism is merely the shadow that follows Radicalism as it moves forward towards perdition. It remains behind it, but never retards it, and always advances near its leader. This pretended salt bath utterly lost its savor: wherewith shall it be salted? Its impotency is not hard, indeed, to explain. It .is worthless because it is the conservatism of expediency only, and not of sturdy principle. It intends to risk nothing serious for the sake of the truth.”

Our country is collapsing because we have turned our back on God (Psalm 9:17) and refused to kiss His Son (Psalm 2).

John Lofton, Editor,
Recovering Republican

Posted by: F9CEmzZ | September 2, 2010 7:41 PM | Report abuse

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