ComScore Nets $73.7 Million In IPO
Reston's comScore raised $73.7 million after fees and expenses in its initial public offering. The company sold shares for $16.50 and the stock climbed $6.97 during the day on the Nasdaq market, closing at $23.47.
The company's new ticker is SCOR. The company, incorporated in 1999, collects data on the Web surfing habits of 2 million Internet users around the world and uses the data to measure Internet traffic and shopping habits. It sells that data to clients such as Microsoft and also publishes a monthly ranking of the Web's most popular sites.
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