Geico Launches Motorcycle Site

The insurance giant recently has been making a push for business from motorcycle riders. Now it is launching a Web site for bikers called mygreatrides.com. The company said the site allows registered users to "create personalized profile pages to discuss the great rides they've taken and post photos of their bikes." So far, 1,500 have signed up.

By Dan Beyers  |  June 19, 2007; 2:23 PM ET
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