AOL Introduces myAOL

AOL is testing a new site it is calling myAOL that allows users to organize and personalize their online content and includes an interesting new search service.

The new myAOL is really three different tabbed pages. The first, myPage, is a personalized portal of sorts where a user can arrange things like an e-mail reader, sticky notes, video search box, new headlines and the like.

The more interesting feature is the second tab, which the Dulles company has dubbed Mgnet. Pronounced Magnet, it allows people to search for news and information by clicking on a bunch of images.

We clicked on a photo of Albert Einstein and were presented with a link to a History Channel video biography of the legendary genius and an About.com page describing Ulm, Germany--- "an incredible small town that was the homeplace of Albert Einstein."

Homeplace?

Inexplicably the rest of the video clips on the History Channel page were of famous World War II dogfights.

AOL says the service finetunes the recommendations the more you use it.

The last tab is an updated Web feed reader that includes bookmarks, folders and other options. A "Mix & Share" feature allows users to share feeds via e-mail or instant message.

By Dan Beyers  |  July 10, 2007; 5:10 PM ET  | Category:  AOL
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Comments

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MyAOL? Aren't they a bit late to the 'my_website' parade?

Heck it's even quite a bit past when mywashingtonpost was pretty much abandoned.

Posted by: Kim | July 10, 2007 6:57 PM

Ah, the "slam AOL" post. Except that the poster hasn't actually taken a look at an AOL site in years. It's like an out-of-date restaurant review: worthless.

Stow your prejudices, go and actually TRY THE SITE, and then if you have something intelligent to contribute, by all means please do.

Posted by: Dave | July 11, 2007 9:10 AM

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