Bob Dylan And The Future of Advertising
If it's Wednesday, it must be time for Bob Dylan's Theme Time Radio Hour on XM Satellite radio.
Each week, Dylan selects songs that play off his theme of the week. Last week, it was classic rock, and by that, he meant the kind made of stone. This week, the theme is the Cadillac, and the whole show is advertising masquerading as content.
District-based XM makes no pretense about what it is up to here, bragging on its Web site about its cross-promotional multimedia tour de force: Dylan pitches the Cadillac Escalade and Cadillac plugs XM in its print and TV ads and XM promotes Dylan who promotes....
What do you think about such arrangements? You can hear his show and see the TV ads here.
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