Newseum Hires Agency Behind the Geico 'Caveman' Ads


The Caveman Web site involves consumers actively in Geico's advertising. (Geico)

News needs advertising. Advertising needs news. It is a marriage of absolute necessity: No advertising, and there's no one to pay for publishing the news; no news, and there's no one to look at the advertising. Don't believe me? Look to the right of this posting.

Following that theorem, it is not all too surprising that the new Newseum has hired The Martin Agency to generate advertisements and interest for the new museum devoted exclusively to -- everyone together now -- the news.

The Martin Agency, based in Richmond, is known for its witty cavemen ads for Geico, and it recently launched a new series of ads for Wal-Mart. The agency, which has also worked for the JFK Library in Boston, beat out 13 other agencies to get the Newseum gig.

The Newseum is scheduled to open next year. How will you know when, exactly? Look for the advertisements.

-- Michael Rosenwald

By Mike Shepard  |  November 29, 2007; 2:14 PM ET  | Category:  Media
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