The Widget Ad Network

Clearspring Technologies is creating another way to deliver one company's ads to another's Web site or desktop.

The DC startup said it has started the Widget Ad Network, which will allow people to not only serve up their content on social networking sites, start pages and blogs, but also their ads.

Clearspring said it has entered into an exclusive partnership with PointRoll, an online advertising firm. And it said several well-known media publishers have agreed to join the network, including BETA Records,, CSTV, Comedy Time, Haystack Media, theHuffington Post, IDG, the National Hockey League, Spark Art, Twentieth Century Fox Television, UWIRE, X17online and others.

Charter advertisers include Blockbuster and Lionsgate Films.

By Dan Beyers  |  December 10, 2007; 7:36 AM ET
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