A Business Contest Befitting Hulk Hogan

By Kendra Marr

Joseph Zuccaro, 47, strutted around a Northern Virginia restaurant showing off his ultimate networking tool: a gold-plated championship wrestling belt.

It's flashy. It's bizarre. And it never fails to attract curious businessmen, itching to ask this middle-age marketing consultant how he's involved with World Wrestling Entertainment.

The answer: He's not. Zuccaro heads the 2008 Mid-Atlantic Business Plan Competition, and the Startup Smack Down belt is the grand prize for the winning team. The contest isn't until April 26. So to drum up sponsorships and judges, Zuccaro slings the belt over his shoulder twice a week and finds business partners at networking events around Washington.

See the rest of the story here.

By Dan Beyers  |  March 31, 2008; 1:25 PM ET
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