Hesse makes a personal pitch for Sprint

Two updates on Washington's big but crestfallen and departed technology and telecom companies today:

Dan Hesse, having taken a series of actions to bolster Sprint, is leading a new advertisement to promote the company's Simply Everything plan, an unlimited calling/data/other features plan that costs $99.99 per month. Hard to think it's not part of an effort to improve the company's customer service image.

Watch below:

Do you buy it?

Sprint announced this year it would move its headquarters from Reston to Overland Park, Kansas.

Meanwhile, AOL, with a major presence in Dulles and top officials still in the Washington area, seems forever destined to confront internal squabbling.

Two influential technology blogs raised questions about its $850 million purchase of No. 3 social networking site Bebo this week.

TechCrunch reports that AOL was "desperate" for a social networking play, and it wasn't necessarily Bebo's first choice.

And Silicon Alley Insider says that several top AOL execs opposed the move.

By Zachary Goldfarb  |  March 21, 2008; 11:30 AM ET  | Category:  TechPost
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I'm going to need a better deal than $99 a month to keep me from dumping Sprint when my contract runs out in July. I already feel ripped off for paying $167 a month for three lines, three phones and insurance on two of them. That includes mega-minutes (1,500/mo), unlimited data and photos on one phone ($15/mo) and more text messaging than I or my son are capable of. Of course, when I absent-mindedly used my wife's otherwise idle smart phone (she's overseas) to go online, I got charged $50 for 10 minutes of checking e-mail. Perhaps such random extortionate charges make $99 a month for unlimited anything seem reasonable, but Sprint needs to go a lot further to overcome the abject hatred of its captive customers.

Posted by: Erik N. Nelson | March 24, 2008 5:07 PM

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