Early Briefing: Washington's Mad Men & Women
*Ah, early 1960s corporate America. Sharp suits with pocket squares. Brylcreem. Smoking in the office, a decanter of good Scotch on every executive's sideboard and multi-martini lunches. A great time to be alive.
Assuming you were a white, Protestant, heterosexual man.
Many in the ad industry got hooked on AMC's "Mad Men," whose second season starts Sunday. So we gathered a group of local ad executives and got them to dress up in 1960s garb and discuss obstacles in the ad world, then and now.
*Intimate exchanges among people living with disease are one part of an unconventional strategy Arlington start-up HealthCentral is following in its attempt to become an online destination for health information. The company has unleashed dozens of independent Web sites on health topics -- some broad like asthma and obesity, but others far more narrow, such as teens living with diabetes -- all with the hope of drawing people in search of help from others with similar problems.
HealthCentral hopes to profit from that idea by attracting advertising from drug companies, health-care providers and others -- interests that so far have lagged other advertising segments.
The company is counting on search engines to steer customers to its content.
*Before it was Marvelous, now it's Organic.
Casual cafe Organic to Go is continuing its Washington expansion with the acquisition of the Bethesda Row Marvelous Market. The company also plans to launch its Washington catering and delivery business tomorrow with a 6,500-square-foot kitchen in Northeast Washington.
July 21, 2008; 5:00 AM ET
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