HealthCentral Buys TheBody, BodyPro.coms
The HealthCentral Network of Arlington said it has purchased HIV/AIDS patient resource TheBody.com and HIV/AIDS health professional resource TheBodyPro.com, adding to its roster of health information Web sites.
The terms of the deal were not disclosed. The two sites were services of New York-based Body Health Resources Corp.
In a statement, HealthCentral said the acquisition would add 700,000 monthly visitors to a network of sites that already draw 11 million monthly.
And it sounds like HealthCentral's acquisition spree might not be over:
"TheBody.com is HealthCentral's second acquisition in less than three months," the company said. "In June, the company acquired consumer health information company MedTrackAlert, LLC, more than doubling the size of its email newsletter reach. With leading investors (Polaris Venture Partners, The Carlyle Group, Sequoia Capital, and Allen & Company, and most recently IAC), The HealthCentral Network continues to acquire and build new capabilities and products that deliver high-quality information to health and wellness audiences, and high-quality relevant opportunities for marketers."
Staff writer Zachary Goldfarb recently wrote about HealthCentral's ambitions here.
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