Team USA Is Down With Dr. Dre
Nike is the official sponsor of the U.S. men's basketball team, with 11 of the 12 players on the roster endorsing the sneaker brand (Dwight Howard is the lone Adidas guy). But the unofficial headphone sponsor is Dr. Dre. That's right, the hit-making producer behind Snoop Dogg, Eminem and 50 Cent, is providing the oversized headgear that can be found over the ears of every music listener on the team, no exceptions.
"Yeah, Dre said we all need to make a beat and have it ready when we get back," Howard said while explaining why the legendary artist gave them the headphones.
Actually, Dr. Dre is friends with LeBron James, who gave them to all the players before they left for China. You can find most of the players walking out the locker room after games with them hanging around their necks or atop their heads. Deron Williams and Tayshaun Prince slipped them off just before practice on Friday.
At first glance, the red-and-silver logo on the black headphones sort of makes them seem like they were made specifically for James, who wears No. 6. But Howard explained that the red symbol is actually the lowercase letter "b."
The headphones are called, "Beats by Dr. Dre" and the website claims that are "the most advanced headphones ever developed" while letting listeners "experience music the way artists want you to, with extreme clarity, deep bass, and full power."
Carmelo Anthony vouched for them. And he should know, especially after he downloaded more than 3,000 songs onto his iPod before coming. "You listen to the music, you feel like you're in a studio atmosphere. It's that quality," he said.
They should be that quality. The headphones cost $350. Howard said, "I never met up with him, but I'm real glad [Dr. Dre] offered us some headphones. I like headphones. I had a lot of different headsets. They are nice. They are good."
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