John Wall officially joins forces with Reebok
When John Wall walked down a staircase to officially get introduced as the new face of Reebok, the DJ played Jay-Z's "A Star Is Born." Although Wall has been famous in basketball circles for some time, but the choice of the song was appropriate since Wall is on the verge of another realm of superstardom when he becomes the No. 1 pick in the NBA draft.
Wall has already made a name for himself after signing a five-year contract with Reebok worth a reported $25-million. Wall becomes the new face of Reebok basketball, replacing former Georgetown alum Allen Iverson. He also helps Reebok possibly develop a stronger foothold in Washington, where the company has already signed Capitals star Alex Ovechkin.
Wall has already met with Iverson, who assisted with the sales pitch to Reebok. Todd Krinsky, Reebok's head of sports and entertainment marketing, said they will likely do some sort of cross-marketing with Ovechkin and Wall.
Wall didn't have any input in the design of the ZigTech Slash, which will hit stores nationwide on Oct. 15. But Reebok plans to have Wall assist with future designs. The current shoe features a prominent Reebok logo and the specially-designed zig-zag pattern lower cushioning.
Wall was the only player Reebok spoke with about the being the spokesman for the new shoe, which was one of the major reasons Wall signed with the company. He made his reputation at the Reebok Breakout camp in Philadelphia in June 2007, when he went from a relative no-name to the top-rated prospect in his high school class.
He said that when he arrived at Reebok headquarters in Boston a few weeks, he was overwhelmed by the sight of nearly 1,000 employees wearing T-shirts with his image on it. "They got me to do the dance in front of all those people. I was like, 'No,' " Wall said. "But they had a great game plan about how they would market me."
Wall felt a need to be loyal to Reebok because the company "believed in me when no one else did."
Check out his new commerical below. It will debut during ESPN's telecast of the NBA draft.
June 23, 2010; 9:32 PM ET
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